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Ferguson Plarre Franchise for Sale in Mornington, VIC, 3931

Cash/Equity required $180K
Investment $300K - $400K
Franchise fee $35K
Total number of locations N/A
Royalties N/A
Ownership type Owner Operator
Marketing fund N/A
Business type New Franchise
Franchise term N/A
Category Bricks & Mortar

Mornington VIC 3931

Local Area Insights

Population 25,759
Median Age 50
Median household income $1,451/week
Owned Outright 41.3%

Primary data sources: Australian Bureau of Statistics (ABS) Census 2021

Mornington franchise opportunity

Owning a Ferguson Plarre bakehouse franchise in Mornington, VIC presents a genuine opportunity to be part of a beloved Australian baking tradition with over 130 years of history behind it. Mornington is a thriving coastal township on the Mornington Peninsula, known for its strong local community, bustling retail strips, and steady flow of visitors drawn to the region's lifestyle, markets, and attractions — making it a location with real, year-round commercial activity. We are a brand built on quality, consistency, and deep customer loyalty, and with us, you gain access to comprehensive training, operational support, and proven systems designed to give you the strongest possible foundation from day one. Through our established processes and ongoing guidance, you will have the backing of a trusted name and a structured framework that is focused on helping you succeed and giving you the best chance of building a rewarding business of your own. Send your enquiry to Ferguson Plarre via Hattch today to receive more information!

Frequently Asked Questions about a Ferguson Plarre franchise

  • Founded in 1901; over 120 years of history
  • Family-owned and operated by the 4th generation of the Plarre family
  • Over 85 outlets across Australia
  • Recognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
  • Resilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics
  • 4 weeks full-time initial training program
  • Ongoing business coaching
  • Support with local area marketing and promotional materials
  • Assistance with site selection, lease negotiations, and refurbishments
  • Guidance on financial performance and relationships with lenders
  • Support for staff management and payroll processing
  • Dedicated Business Support Manager for ongoing assistance
  • In-house Marketing Team support
  • Early morning: Receive freshly made products delivered from the central Melbourne bakery
  • Morning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
  • Midday: Handle lunch crowd, manage inventory, place orders for the following day
  • Afternoon: Administrative tasks, staff management, local marketing activities
  • Evening: Oversee store closing, review daily sales, plan for the next day
  • Throughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
  • Regularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.

  • No baking experience required
  • Strong business acumen and management skills
  • Customer service orientation
  • Ability to follow the Ferguson Plarre system and brand standards
  • Financial capability to meet investment requirements
  • Passion for the Ferguson Plarre brand, products, and guests
  • Strong communication skills with ability to lead and manage a team
  • Community and sustainability-minded
  • Ambition, determination, and willingness to work hard
  • Strong organizational skills

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