Liv Eat Franchise for Sale in Townsville City, QLD, 4810

Company Founding and Origins

Liv Eat was founded in 2006 by three young friends who shared a passion for healthy lifestyle and living life to the full. The company's fresh healthy eating concept was born in Tasmania, taking advantage of the state's pristine environment and five world heritage-listed sites. The founders recognised an opportunity in the fast food market to provide healthier alternatives to traditional quick service restaurants.

Leadership and Vision

The company is led by Co-Founders and Directors Chris Button and Troy Sutcliffe, who are based in Hobart, Tasmania. Both founders share a passion for healthy living, positive impact, and driving the company's growth journey. Liv Eat was founded on the vision of making the world a happier healthier place, one customer at a time. Their unique offering has evolved over 19 years, centred around a customer experience that makes healthy eating easy by providing a nutritionally balanced menu range, convenience, and positive interactions.

Growth Journey and Current Operations

Since its inception, Liv Eat has experienced significant growth, expanding from a single corporate store to 18 stores across Tasmania and mainland Australia. The company began franchising operations in 2017, with franchise stores now representing the majority of locations. Liv Eat operates in four states nationally and has successfully dominated the health food market whilst growing nationwide. The company serves over 55,000 customers per week and sells over 21,000kg of coffee per year.

Core Values and Business Philosophy

A commitment to community and local producers is at the heart of the brand. The company prioritises supporting local farmers and suppliers through ingredient procurement, wellbeing-focused community initiatives, and customer engagement as key pillars to Liv Eat's longevity and success. The founders emphasise their commitment to offering a profitable business model that allows new people to join the Liv Eat Family who are just as passionate about making a difference to customers and communities.

A typical day for a Liv Eat franchisee might unfold as follows:

• Early Morning (6:30 AM - 9:30 AM): Arrive at the store, check in with the morning leadership team, inspect displays and product quality, review previous day's sales, reconcile banking, check emails, and review ordering. Assist with coffee and sales during the morning rush.
• Late Morning (9:30 AM - 12:30 PM): Handle administrative tasks, conduct staff training, prepare for lunch service, and ensure smooth operations.
• Lunch (12:30 PM - 2:00 PM): Work with the team during the busy lunch rush, observe workflow, ensure brand standards are met, and provide ongoing training.
• Early Afternoon (2:00 PM - 5:00 PM): Oversee store recovery from lunch trade, restock displays and fridges, handle administrative tasks, conduct recruitment and interviews, and prepare for dinner service.
• Evening (5:00 PM - 8:00 PM): Debrief with the night leadership team, ensure quality standards during dinner service, and assist with customer service during busy periods.
• Throughout the day: Balance hands-on operational involvement with strategic management duties, including data analysis, staff training, improvements, forecasts, and rostering.

Throughout the day, the franchisee balances hands-on operational involvement with strategic management duties. This role requires a blend of nutritional knowledge, customer service skills, and business acumen to ensure the franchise operates efficiently whilst delivering high-quality, nutritious food and a satisfying experience for every customer.

Personal Attributes and Values

Liv Eat seeks passionate individuals who align with the brand's values and culture. The primary requirement is passion for the business, as this is considered the number one factor for success. Ideal candidates demonstrate:

• Strong leadership skills and professional mannerisms
• High energy and motivation to learn and succeed
• Strong people skills and passion for customer service
• Great work ethic with the ability to set and achieve goals
• Passion for food and a commitment to leading a healthy lifestyle

The brand specifically looks for passionate and committed franchisees who want to work in their business every day with a hands-on approach.

Business and Management Capabilities

Franchisees must be prepared for significant involvement in daily operations. The typical day includes arriving at the store by 7am, managing morning and lunch rushes, overseeing staff, handling administration, and being present during busy dinner periods. Successful candidates should possess:

• Ability to manage and develop high-performing teams
• Skills in data analysis, forecasting, rostering, and recruitment
• Capacity to maintain brand standards and operational processes
• Business acumen to achieve profitability and growth
• Willingness to undergo in-store training experiences before opening

Financial Requirements Total investment ranges between $250,000 to $800,000 depending on store format and location. Applicants must have access to $150,000 to $400,000 in available cash, with banks potentially lending 50-65% of the total investment. Franchisees should seek independent legal, financial, and business advice before proceeding, as historical financial data is made available during the recruitment process.

Experience and Background

No specific industry experience is mandated in the documentation. However, the brand emphasises that leadership, work ethic, and ability to execute are key drivers of success. Franchisees receive comprehensive support including proven systems and processes, human resources assistance for recruitment and training, and a turnkey model where Head Office prepares the store for opening day.